![]() Great expectations and broken promises: misleading claims, product failure, expectancy disconfirmation and consumer distrust. Public Health Nutrition, 14, 575–583.ĭarke, P., Ashworth, L., & Main, K. Trends in meat consumption in the United States. Journal of Marketing Research, 27, 175–184.ĭaniel, C. Cognitive and age-related differences in the ability to use nutritional information in a complex environment. An investigation into the determinants of customer satisfaction. Journal of Consumer Research, 34, 301–314.Ĭhurchill, G. The biasing health halos of fast-food restaurant health claims: lower calorie estimates and higher side-dish consumption intentions. New York: Guilford.Ĭhandon, P., & Wansink, B. Heuristic and systematic information processing within and beyond the persuasion context. Journal of Personality and Social Psychology, 39(5), 752–766.Ĭhaiken, S., Liberman, A., & Eagly, A. Heuristic versus systematic information processing and the use of source versus message cues in persuasion. ![]() Journal of the Academy of Marketing Science, 27, 470–481.Ĭhaiken, S. Implications of accurate usage of nutrition facts panel and information for food product evaluations and purchase intentions. Amazon’s Mechanical Turk: a new source of inexpensive, yet high-quality, data? Perspectives on Psychological Science, 6, 3–5.īurton, S., Garretson, J. Journal of Public Policy and Marketing, 25, 188–196.īuhrmester, M., Kwang, T., & Gosling, S. The calcium quandary: how consumers use nutrition labels. Review of General Psychology, 5, 323–370.īlock, L. F., Bratslavsky, C., Finkenauser, C., & Vohs, K. Journal of Business Research, 51, 115–125.īaumeister, R. Random utility models in marketing research: a survey. Consumers search and use of nutrition information: the challenge and the promise of the Nutrition Labeling and Education Act. Journal of Marketing, 62, 62–75.īalasubramanian, S., & Cole, C. Consumer generalization of nutrient content claims in advertising. Cambridge: Harvard University Press.Īndrews, J. Since the USDA recently required retailers to provide nutrition information at the point-of-purchase for beef and poultry products, these results have important implications for consumers, producers, retailers, and policy makers.Īnderson, J. Study 2 extends findings from this initial online experiment to a more realistic retail environment, and Study 3 addresses how different presentation exposure contexts (on a package compared to a nutrition poster) affects evaluations and how evaluations related to the information disclosure are linked. In Study 1 predictions addressing the interaction between a recently mandated objective nutrition disclosure and initial product category healthfulness perceptions are proposed and supported. How the provision of objective point-of-purchase nutrition information moderates the effects of these pre-existing health halo and health horn effects on food evaluations and choices is considered. ![]() In three studies the authors seek to extend prior research by examining the simultaneous effects of positive (halos) and negative (horns) health-related inferences.
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